Doing Business in a “Good Way”

"Good Way" wasn't a brand name cooked up by our Marketing team - it is a phrase that aligns with and guides our approach to building homes.

Our CEO Logan Ashley was featured in Be Giant's Canada's Upstart Index piece on Indigenous entrepreneurship — a good moment to share where the name came from and where we're headed.

Logan grew up in a family of tradespeople from Driftpile Cree Nation. He describes hearing Elders speak about living and operating "in a good way" — with honour and integrity, protecting what matters for the environment, and doing better for the generations that come next. When he bought out his partner and rebranded the company in 2024, that phrase became the name.

A few milestones worth sharing:

— In August, we open a new 1,600-square-metre factory in Malakwa, BC — roughly triple the size of our Revelstoke site
— The move adds 27 jobs to our team of 14
— Backed by BC's Manufacturing Jobs Fund and Raven Indigenous Capital Partners
— Our first two on-reserve builds are underway: a home for an Elder in Skwlāx te Secwepemcúl̓ecw and a home for a couple in Haida Gwaii

Be Giant's data lands the broader point cleanly. Indigenous founders in Canada over-index on nearly every measure of ambition — 57% plan to hire in the next year vs. 48% of non-Indigenous founders; 56% are exploring international expansion vs. 46%; 60% believe now is a good time to grow a business in Canada vs. 52%. Indigenous entrepreneurship isn't a footnote to Canada's economy — it's one of its fastest-moving segments.

For us, that ambition points at one problem: housing. Prefabricated, high-performance homes built in a climate-controlled factory and delivered faster than site-built alternatives — for developers, for families, and for communities that need housing that works in the climates it lands in.

The values and the business aren't separate tracks. Building homes for future generations means building homes that last, perform, and can be made with less waste. Good way, in every sense.

Thanks to Andrea Yu and the Be Giant team — full article here.

Here are questions that we believe building in a “Good Way” with prefabricated, modular homes and panels helps answer:

How sustainable is a prefab home compared to a site built home?

Every Good Way Homes closed-panel wall ships from our Malakwa facility fully insulated with SOPRA-CELLULOSE dense-pack, made from 80%+ recycled paper and cardboard, achieving R-3.7 per inch — the highest of any bulk fibre insulation. There's no rigid foam board and no spray foam in our assemblies, which means a meaningfully lower embodied carbon footprint than conventional site-built envelopes that lean on those materials to hit performance targets.

Because everything is built in a controlled factory environment, we can closely manage material use and waste in a way that's simply not possible on a job site exposed to weather and multi-trade sequencing. Our lumber never cycles through wet-and-dry exposure during construction, which eliminates the mildew risk that framing lumber faces on open site builds. And our dedicated service cavity keeps all electrical, plumbing, and mechanical runs behind the vapour barrier — not through it — so the air barrier stays intact and indoor air quality isn't compromised by field penetrations.

We also use GREENGUARD Gold certified, low- and no-VOC materials throughout, supporting healthier indoor air quality from day one. As an Indigenous-owned, ISO 9001 and CSA A277 certified, Net Zero Certified Builder, sustainability runs through both how we build and who we are as a company.

Do Good Way Homes homes meet BC Energy Step Code requirements?

Good Way Homes' closed-panel wall system is engineered to align with BC Energy Step Code targets. A standard 2×6 assembly with dense-pack SOPRA-CELLULOSE insulation and a dedicated service cavity is designed to meet Step 3 requirements; higher steps (4–5) are achieved by scaling to 2×8 or 2×10 framing or adding supplemental measures, confirmed against project-specific energy modelling. Step Code compliance is assessed on effective RSI at the complete, certified model level — not on panel assemblies in isolation — and Good Way Homes confirms performance figures per project before they're finalized.

What role does accountability play in how Good Way Homes operates?

Good Way Homes is CSA A277 certified, meaning its factory-built components are independently verified against a recognized national standard rather than self-certified. The company's Net Zero Certified Builder status similarly requires third-party verification of energy performance claims. That external accountability — rather than marketing language alone — is core to how Good Way Homes represents its building standards to clients, developers, and program partners like Build Canada Homes and CMHC.

What does it mean that Good Way Homes builds "in a good way"?

For Good Way Homes, building in a good way means building with intention — toward homes that are durable, energy-efficient, and made from responsibly sourced materials, delivered through a transparent process from quote to completion. As an Indigenous-owned company, that philosophy extends to how Good Way Homes operates: honest pricing, accountable timelines, and construction methods designed to reduce waste and environmental impact rather than externalize it.